Tuesday is the day: That is once we’ll lastly get to see the all-new iPhone 17 lineup throughout Apple’s 2025 “Awe dropping” iPhone event. The {hardware} announcement will happen on September 9 at 1PM ET. The latest telephones will come outfitted with the latest iOS 26 features preinstalled, together with any new options Apple reveals that day. So what can we count on to see? Whereas Apple retains all the small print underneath lock and key, we even have a really sturdy concept as to what we’ll be seeing, because of leaks from Asian provide chains, case producers and a few credible media studies. Oh, and there are many extra fanciful rumors, too. This is our greatest guess as to what can be popping out of Cupertino subsequent in just some days.
What are the newest iPhone 17 rumors?
Bloomberg‘s Mark Gurman is the trade’s best-known Apple whisperer, and his event preview presents a tidy overview of what to anticipate on Tuesday. That features 4 new iPhone 17 fashions, with an all-new superthin mannequin, dubbed the iPhone Air, main the pack. We’ll additionally probably see the baseline iPhone 17, in addition to the standard Professional and big-screen Professional Max fashions, which can provide the road’s finest cameras and extras.
Moreover, count on as much as three new Apple Watch fashions, with the satellite-connected Apple Watch Extremely 3 and a attainable new entry-level Apple Watch SE flanking the Apple Watch Collection 11. Rounding out the brand new merchandise must be the AirPods Professional 3 earbuds, that are stated so as to add heart-rate monitoring and a dwell translation characteristic.
Whereas all of these studies largely jibe with earlier rumors, Gurman’s report contains display sizes and handset sizes all the way down to the millimeter. Actually, he had beforehand outlined a lot of the similar expectations in a recent appearance on the Engadget Podcast.
However he is not the one one with actual measurements: Loads of case makers, together with Dbrand, have unveiled their circumstances for the whole iPhone 17 line, additional solidifying expectations on dimensions and display sizes for the brand new fashions. That stated, we’re nonetheless treating all the things as unconfirmed till Apple’s official bulletins hit on Tuesday.
How a lot will the iPhone 17 value?
Apple’s announced plan to expand US-based manufacturing partners appears to provide it no less than some shielding from the steepest Trump administration tariffs which have already triggered value will increase on all the things from PlayStations to Switch consoles to high-end cameras to Sonos speakers. However on condition that President Trump’s commerce insurance policies can change from week to week, and Apple’s persevering with reliance on Asia-based provide chains, value shocks stay an ongoing chance. The larger query is: Will Apple take up any larger prices, or go them on to customers?
If costs do creep up, Apple could select to pair it with an “improve.” Take into account this latest rumor posted by MacRumors from a leaker referred to as “Instant Digital,” suggesting that the default storage of the iPhone 17 line could begin at 256GB, doubling the present 128GB baseline. Whereas that might be accompanied by a price increase of $50, Apple may no less than pitch it as a “higher worth.” That stated, the corporate doubled the default RAM of its Mac computers from 8GB to 16GB at no further value in 2024 — however that was earlier than the present Trump tariff cycle began.
Now, on the eve of the iPhone announcement, a report from JPMorgan mixes and matches the rumors above. As recounted in 9to5Mac, the iPhone line’s beginning costs will nonetheless stretch from $799 to $1,199 — simply as they do now — with the Air probably getting a $50 improve versus the iPhone Plus mannequin it is changing, and the 17 Professional costing an extra $100, however together with extra storage.
Once more, these costs are solely projections and have not been confirmed by Apple.
When will the iPhone 17 sequence be introduced?
As famous above, the date has been confirmed for Tuesday, September 9. That strains up with Apple’s conventional schedule, and the sooner report from iphone-ticker.de (by way of MacRumors).
This era of Apple smartphones often is the final to be totally launched in September, nonetheless. There have been hints that the introduction of the iPhone 18 assortment in 2026 can be split right into a pro-tier announcement within the fall and a normal mannequin announcement the next spring.
What’s going to the brand new iPhone 17 lineup embody?
Design leaks recommend that Apple is constructing an ultra-thin smartphone, prone to be named the iPhone 17 Air to match Apple’s ultralight laptop computer designation. Bloomberg‘s Mark Gurman reported in January (and reaffirmed in his September occasion preview) that the iPhone 17 Air can be outfitted with a fundamental A19 chip and can solely have a single digital camera lens. It should additionally supposedly use Apple’s new in-house modem, which was launched in February on the iPhone 16e.
As a visitor on the newest Engadget Podcast, Gurman informed Engadget’s Devindra Hardawar and Igor Bonifacic the rumored iPhone Air can be tough across the edges at first. He believes the 17 Air will “lag in each” with regards to digital camera and battery efficiency. “The battery life goes to be subpar in comparison with a base-level 17 or Professional mannequin,” he says. The final word aim, he notes, is to get all of the performance of the Professional fashions into the Air fashions.
An investor notice from Apple analyst Jeff Pu indicated that the Air could have a titanium body. If his studies are correct, the light-weight smartphone would be the solely entry within the iPhone 17 lineup to make use of that metallic; the iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max are anticipated to be fabricated from aluminum, which is lighter. Different hypothesis had prompt that the Air would use a mix of aluminum and titanium, so the precise supplies might not be identified till the official announcement.
Moreover, an August 4 MacRumors report stated the inner battery pack of the iPhone Air is simply 2.49mm thick — half the thickness of the iPhone 17 Professional battery. The leak was posted on the Korean-language Naver blog, the place they present the alleged batteries of the iPhone 17 Air and 17 Professional aspect by aspect. The identical account claimed the 17 Air’s battery capability was a mere 2,800 mAh, MacRumors famous. (That is beneath the battery capability of present iPhone 16 fashions.)
On the very least, it sounds just like the iPhone 17 Air will not take away the charging port and rely solely on wi-fi connectivity. Bloomberg stated that whereas Apple had investigated making the iPhone 17 Air and not using a single port, the corporate (thankfully) modified plans. He additionally says that the rumored cellphone could have a 6.6-inch display and embody the Dynamic Island and Digital camera Management button.
On an identical subject, an iPhone 17 Professional manufacturing leak seems to have revealed an all-aluminum chassis, according to MacRumors. Initially posted by leaker Majin Bu, the picture exhibits a shell that has a big spherical gap on the again (the place the Apple brand usually is) to permit for MagSafe charging. MacRumors says this might simply be a molding however notes that the aluminum body (versus the present titanium in Professional iPhone fashions) would yield a considerably decrease weight.
That very same leaker (Majin Bu), whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Professional could have higher wi-fi sign energy because of an up to date antenna design. The person posted a render on X that exhibits a brand new antenna system that wraps across the iPhone 17 Professional’s supposedly wider rear digital camera bump. Once more, this can be a render, not a real-world photograph. That stated, we will not knock the aim of higher wi-fi reception, so we’re hoping this one has a level of fact to it.
Leaker Majin Bu also claims “TechWoven” circumstances might be launched, per a MacRumors report. The circumstances match the rumored design on the iPhone 17 fashions, with the extensive digital camera bump. The leaker famous there are two lanyard holes for “handy and safe carrying,” so it might be worn round your neck. The colours would are available in gray/black, blue, inexperienced, purple and orange. Moreover, he stated there can be new Liquid Silicone cases in eight colours, together with Deep Orange, Pale Orange, Grass Inexperienced, Celadon, Fog Purple, Gray Blue, Darkish Blue and Midnight Black. He additionally lately confirmed a clear iPhone 17 Pro and Pro Max case with the massive rear digital camera bump cutout. The case is not totally clear and as an alternative has a white rectangular piece that covers the MagSafe space.
The brand new Professional iPhones are stated to have a full-width “digital camera island” on the rear, which might mark the primary time an Apple mannequin opted for that design. This characteristic might be seen within the purported iPhone 17 “spotted in the wild.” The pics, highlighted on MacRumors, present a black cased iPhone (17 Professional?) with the distinct again panel. Is it the actual deal? The twin angles lend a level of credibility in a social media panorama more and more polluted with AI-enhanced fakes, however your guess is pretty much as good as ours.
Moreover, the iPhone 17 Professional fashions may have the brightest show but, in keeping with leaker “Instant Digital,” MacRumors reports. The aim is to make it “extra appropriate to be used in direct daylight for extended intervals.” The article factors out that present 16 Professional fashions can double their most brightness whereas in direct daylight, making it simpler to see what’s on the display.
We have additionally gotten what appears to be a dependable have a look at what the colour lineup can be for the brand new smartphones. Macworld reported that the iPhone 17 can be accessible in black, white, metal grey, inexperienced, purple and lightweight blue. The iPhone 17 Air will reportedly have 4 shade choices: black, white, mild blue and lightweight gold. Whereas the Air colours can be much less saturated, the visuals for the iPhone 17 Professional and iPhone 17 Professional Max will go daring. The choices for the Professional fashions are anticipated to be black, white, grey, darkish blue and orange.
Bloomberg’s Mark Gurman believes there really can be a brand new orange shade supplied for the iPhone 17 Professional and Professional Max, in addition to a light-weight blue shade for the iPhone 17 Air, he confirmed in his August 24 Power On newsletter.
On July 30, Tom’s Guide highlighted an X submit from Sonny Dickson — a longtime and customarily dependable leaker of unreleased iPhone data — displaying “dummy” iPhone 17 fashions within the new colours that have been the supply of the aforementioned Macworld story. Whereas these are actually simply mock-ups — not actual, leaked iPhones — it is attention-grabbing to see how the design and shade rumors translate right into a real-world feel and appear.
So as to add the the rumors, a Weibo leaker referred to as Digital Chat Station suggests the iPhone 17e will come outfitted with a brand new design that features the Dynamic Island, MacRumors reports. In accordance with the submit, the brand new cellphone could have the A19 chip and will have a 6.1-inch OLED show with a front-facing 12-megapixel digital camera and a rear-facing 48-megapixel digital camera. Nevertheless, it is vital to notice this report refers back to the 17e mannequin that might be anticipated to launch no sooner than February 2026, if it adopted the identical launch sample because the iPhone 16e.
What’s going to iOS 26 be like?
Apple upended its numbering conventions with WWDC 2025, and can match the title of every new working system to the 12 months it is launched. So when the following wave of iPhones hits, they’re going to be operating on iOS 26.
On the design aspect, the smartphone OS launched in the course of the large developer showcase took a contentious strategy dubbed Liquid Glass. Apple has been scaling down the quantity of transparency results within the subsequent beta assessments of iOS 26, however it should nonetheless have a glass-like visible.
The characteristic listing contains large and small updates. On the extra impactful aspect, the Cellphone and Pictures apps have been redesigned. There can be a number of options leveraging synthetic intelligence, akin to dwell translation capabilities coming to Cellphone, FaceTime and Messages. Apple can be presently testing a delicate content material warning for youngster accounts that may freeze FaceTime video if nudity is detected by on-device machine studying instruments. And the corporate can be launching Visible Intelligence, which can use AI to seek for components in a picture.
iOS 26 additionally has a litany of minor, high quality of life enhancements. Group texts are getting help for polls. And for the gradual risers on the market, iOS 26 will lastly allow you to escape the tyranny of the nine minute snooze alarm.
The following iOS is now accessible as a public beta. Listed here are our preliminary impressions of the Liquid Glass design and different new options. iOS 26 is compatible with all fashions again by means of iPhone 11.
What different merchandise are anticipated to be launched alongside the iPhone 17?
If Apple follows its typical sample, the iPhone 17 can be introduced alongside new Apple Watch merchandise. That may be the Apple Watch Collection 11 (if Apple sticks to the identical naming scheme), and possibly an Apple Watch Extremely 3 and/or an up to date Apple Watch SE. (They’re going to all run watchOS 26, after all.) As famous above, a brand new model of the Apple AirPods Professional (which obtained its last big update in 2022) is anticipated, and there is a chance we’ll see new AirTags trackers (first launched in 2021), although these might be introduced later.
The Apple rumor mill obtained an enormous shot within the arm in mid-August because of the reported inclusion of product ID numbers in latest beta software program builds. Per MacRumors, it is a laundry listing of recent {hardware}, together with long-rumored product updates just like the Apple TV, HomePod mini, new Apple Studio Show monitor and two contemporary iPads.
After all, even when that listing is completely correct, we could not see these merchandise till 2026 — if ever. So do not count on all of merchandise to share the stage with the iPhone 17, particularly since Apple likes to maintain its star performer on the focus.
That stated, understand that Apple has lately been having Mac-centric bulletins in late October (because it did final 12 months to debut new M4 Macs), so there’s all the time the possibility of one other shoe dropping a number of weeks down the highway.
Replace, September 6, 2025, 8:45AM ET: Added Mark Gurman’s newest full predictions on what’s anticipated on the Tuesday Apple occasion.
Replace, September 4, 2025, 3:23PM ET: Added new rumors concerning the iPhone 17 Air battery/eSIM, and digital camera particulars for the newest lineup.
Replace, September 3, 2025, 3:24PM ET: Added new rumor concerning the elevated brightness of the iPhone 17 professional fashions.
Replace, September 2, 2025, 3:56PM ET: Added new particulars concerning the potential iPhone 17 lineup costs, and a brand new Clear Case rumor.
Replace, August 30, 2025, 8:45AM ET: Added commentary from Mark Gurman’s visitor look on the Engadget Podcast concerning the rumored iPhone 17 Air.
Replace, August 27, 2025, 5:44PM ET: Added official Apple iPhone 17 occasion date, and a rumor about its occasion brand.
Replace, August 25, 2025, 5:15PM ET: Added new studies concerning the iPhone 17 Professional’s orange shade in addition to new rumored Liquid Silicone circumstances.
Replace, August 22, 2025, 11:52AM ET: Added new particulars concerning the colours of the rumored TechWoven case.
Replace, August 20, 2025, 7:12PM ET: Added new rumor about potential TechWoven case for iPhone 17 sequence.
Replace, August 18, 2025, 6:23PM ET: Added new rumor concerning the iPhone 17e probably having the Dynamic Island.
Replace, August 15, 2025, 2:05PM ET: Added new rumor concerning the all-aluminum chassis on the iPhone 17.
Replace, August 13, 2025, 10:02PM ET: Added an inventory of the merchandise which are anticipated to be launched alongside the iPhone 17s.
Replace, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Professional.
Replace, August 8, 2025, 4:43PM ET: Added new hypothesis and studies about iPhone 17 pricing.
Replace, August 6, 2025, 4:05PM ET: Added newest particulars concerning the potential iPhone 17 occasion date.
Replace, August 4, 2025, 5:23PM ET: Added newest battery leaks concerning the iPhone 17 fashions.
Replace, August 1, 2025, 8:15AM ET: Added new photographs displaying potential iPhone 17 colours.
Replace, July 30, 2025, 11:08AM ET: Added newest leaks and rumors concerning the iPhone 17, and up to date data on the iOS 26 public beta.
Replace, July 17, 2025, 4:40PM ET: Added newest details about iOS 26, attainable supplies for the Air, and the colour choices for the totally different fashions.
Replace, March 17, 2025, 2PM ET: Added particulars concerning the rumored value and options of the iPhone 17 Air.
Replace, April 11, 2025, 3:45PM ET: Added particulars from Entrance Web page Tech’s new video that claims to disclose particulars from a leaked iOS 19 construct.
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